data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Good Goods Germany GmbH, Kurpfalzring 100c, 69123 Heidelberg, Germany, Tel.: 0049(0) 6221/ 7284800, email: info@ggoods.de . The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if necessary: in anonymous form)

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings in your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies used by us also process personal data, the processing takes place in accordance with Article 6 (1) (b) GDPR either for the execution of the contract, in accordance with Article 6 (1) (a) GDPR in the event that consent has been given or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers under the following links:

Please note that if cookies are not accepted, the functionality of our website may be restricted.

4) Contact

When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted once your request has been processed. This is the case if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no legal storage obligations to the contrary.

5) Data processing when opening a customer account and for contract processing

In accordance with Article 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or open a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We store and use the data you provide to process the contract. After the contract has been completed or your customer account has been deleted, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or have reserved the right to further data use permitted by law on our part became.

6) Use of your data for direct marketing

6.1 Sign up for our email newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving newsletters. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter is used exclusively for the purpose of advertising by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

6.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for goods or services from our range by e-mail that are similar to those you have already purchased. According to Section 7 (3) UWG, we do not have to obtain your separate consent for this. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6 (1) (f) GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. You only incur transmission costs for this according to the basic tariffs. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

6.3 Newsletter dispatch via Omnisend

You will receive our newsletter by e-mail via the Omnisend service provided by Soundest Limited, 22 Mare Street, London, E8 4RT, Great Britain (Omnisend). If you subscribe to our newsletter, we will transfer your data provided for this purpose to Omnisend. The data is processed with your express consent, which we ask for before registering (Article 6 (1) (a) GDPR).

The Omnisend service allows us to statistically analyze our newsletter campaigns. When you open an e-mail sent with Omnisend, a file contained in the e-mail (so-called web beacon) connects to Omnisend's servers. This enables us to analyze whether you have opened a newsletter message and which links you may have clicked on. In addition, Omnisend anonymously collects technical information in our (e.g. time of retrieval, IP address, browser type and operating system). The technical information is collected exclusively for the statistical analysis of our newsletter campaigns and cannot be assigned to the respective newsletter recipient. We use the results of these analyzes to better adapt future newsletters to the interests of the recipients. This serves our legitimate interest in providing a user-friendly newsletter system and for our own marketing purposes within the meaning of Article 6 (1) (f) GDPR. The data determined in this way will of course not be passed on to third parties.

If you do not wish to receive an analysis or a newsletter via Omnisend, you can unsubscribe from the newsletter at any time by sending us a message to the e-mail address given in the imprint. In addition, we provide a link to unsubscribe in every newsletter e-mail.

Omnisend is certified under the US-European data protection agreement "Privacy Shield" and is thus committed to complying with EU data protection regulations. Omnisend's privacy policy can be found at: https://www.omnisend.com/privacy

6.4 Advertising by mail

Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and - insofar as we have received this additional information from you as part of the contractual relationship - your title, academic degree, your year of birth and your professional, Store the industry or business name in accordance with Article 6 (1) (f) GDPR and use it to send interesting offers and information about our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a message to the person responsible.

6.5 Product availability notification via email

If we offer the option of informing you by e-mail about the time of availability for selected items that are temporarily unavailable in our online shop, you can register for our e-mail notification service for product availability. If you register for our email notification service for product availability, we will send you a one-time email message about the availability of the item you have selected. The only mandatory information for sending this notification is your e-mail address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send this notification. This means that we will only send you a corresponding notification if you have expressly confirmed to us that you consent to receive such a message. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive such notification.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. When you register for our e-mail notification service for the availability of goods, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to prevent possible misuse of your e-mail address at a later date to be able to understand. The data collected by us when you register for our e-mail notification service for the availability of goods is used exclusively for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the e-mail notification service for the availability of goods at any time by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data that goes beyond this, which is permitted by law and about which we will inform you in this declaration .

7) Data processing for order processing

7.1 To process your order, we work together with the following service providers, who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institute as part of the payment process, provided this is necessary for the payment process. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Article 6 (1) (b) GDPR.

7.2 Transfer of personal data to shipping service providers

DHL: If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will provide your e-mail address in accordance with Article 6 (1) (a) GDPR before the goods are delivered for the purpose of coordination of a delivery date or delivery notification to DHL, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Article 6 (1) (b) GDPR.

The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery notification is not possible. The consent can be revoked at any time with effect for the future to the person responsible mentioned above or to the transport service provider DHL.

7.3 Use of payment service providers (payment services)

Shopify Payments: On our website we offer you payment via "Shopify Payments". If you select this payment method, payment is processed via the payment service provider Shopify International Limited, 2nd Floor 1-2 Victoria Buildings, Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter: "Shopify"), to whom we communicated your information during the booking process Pass on payment data together with the information about your booking (e.g. name, e-mail address, delivery and billing address, bank code, possibly credit card number). This includes, in particular, your name, email address, delivery and billing address, payment details, telephone number, IP address, information about your outgoing orders, information about the Shopify-supported merchant shops that you visit, and information about the device and browser used. Shopify creates a transaction confirmation based on the transmitted data. The processing takes place on the basis of Art. 6 (1) sentence 1 lit. b) GDPR. The provision of the payment data is required for the conclusion or execution of the contract and is mandatory if you decide to pay via Shopify. If the payment data is not provided, it is impossible to conclude and/or execute a contract with the Shopify Payments payment method.

The personal data processed via Shopify Payments is also processed in the USA. Shopify has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can get the certification at https://www.privacyshield.gov/participant?id=a2zt0000000TNSNAA4&status=Active see. For more information about how Shopify Payments processes your data, see https://www.shopify.de/legal/datenschutz. If you decide to use a payment method offered by Shopify, the payment will be processed by the technical service provider Stripe Payments Europe Ltd., Block 4, Harcourt Centre, Harcourt Road, Dublin 2, Ireland, who will also process the aforementioned data for this purpose. For more information, see www.stripe.com/de/privacy.

We delete the data arising in connection with the payment via Shopify after the storage is no longer necessary, or restrict the processing if there are statutory storage obligations. Due to mandatory commercial and tax regulations, we are obliged to keep your address, payment and order data for a period of up to ten years. Two years after the end of the contract, we restrict the processing and reduce the processing to compliance with the existing legal obligations.

Shopify is committed to complying with the legal provisions of the General Data Protection Regulation. For more information on how Shopify is GDPR compliant download Shopify's GDPR white paper (available in English).

BS PAYONE: If you choose a payment method from the payment service provider BS PAYONE, the payment will be processed via the payment service provider BS PAYONE GmbH, Lyoner Straße 9, 60528 Frankfurt/Main, to whom we will forward the information you provided during the ordering process together with the information about your order in accordance with Art. 6 Paragraph 1 lit. b GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider PAYONE and only to the extent that it is necessary for this.

Paypal: When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by installments" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), further. The transfer takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR and only to the extent that this is necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values.

Further data protection information, including information on the credit agencies used, can be found in the PayPal Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

IMMEDIATELY: If you select the "SOFORT" payment method, payment is processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on the information you provided during the ordering process together with the information about your order in accordance with Art. 6 Paragraph 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this.

You can find more information about SOFORT's data protection regulations at the following Internet address: https://www.klarna.com/sofort/datenschutz.

Invoice with Klarna: In order to be able to offer you Klarna's payment methods, we may transfer your personal data in the form of contact and order data to Klarna during payment processing so that Klarna can assess whether you are suitable for their payment methods and to adapt these payment methods for you . Your transmitted personal data will be processed in accordance with the Klarna Privacy Policy processed.

Apple Pay: On our website we offer, among other things, payment via Apple Pay. The provider of this payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, phone: +1 408 996 1010, represented in Europe by Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Republic of Ireland, contactus.de@euro.apple.com, Registration number: 470672, Registered with the Companies Register in Ireland, VAT number: DE 27946362, (hereinafter “Apple Pay”). If you choose to pay via Apple Pay, the payment details you enter will be sent to Apple Pay. Your data is transmitted to Apple Pay on the basis of Article 6(1)(a) GDPR (consent) and Article 6(1)(b) GDPR (processing to fulfill a contract).

You have the option to revoke your consent to data processing at any time. A revocation does not affect the effectiveness of past data processing operations.

Further details on payment with Apple Pay can be found in the following links:
https://support.apple.com/de-de/HT201469
https://support.apple.com/de-de/HT203027
https://www.apple.com/legal/privacy/de-ww/
https://www.apple.com/de/privacy/

Google Pay: On our website we offer, among other things, payment via Google Pay. The provider of this payment service is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Tel: +353 1 543 1000, Fax: +353 1 686 5660, Email: support-deutschland@google.com (hereinafter “Google Pay”). If you choose to pay via GooglePay, the payment details you enter will be sent to GooglePay. Your data is transmitted to GooglePay on the basis of Article 6(1)(a) GDPR (consent) and Article 6(1)(b) GDPR (processing to fulfill a contract).

You have the option to revoke your consent to data processing at any time. A revocation does not affect the effectiveness of past data processing operations.

Further details on payment with Google Pay can be found in the following links:
https://pay.google.com/about/
https://payments.google.com/legaldocument?family=0.privacynotice&hl=de
https://pay.google.com/intl/de_de/about/terms/

Amazon Pay: We offer the option of processing the payment transaction via the payment service provider amazon pay (Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg). This corresponds to our legitimate interest in offering an efficient and secure payment method (Art. 6 Para. 1 lit. f GDPR). In this context, we pass on the following data to Amazon Payments, insofar as this is necessary for the fulfillment of the contract (Art. 6 Para. 1 lit b. DSGVO).

First name Last name Address E-mail address Telephone number

The processing of the data specified under this section is not required by law or contract. Without the transmission of your personal data, we cannot carry out a payment via amazon pay. You have the option of choosing a different payment method.

Amazon Payments Europe reserves the right to carry out a credit check to ensure your willingness and ability to pay. This corresponds to the legitimate interest of Amazon Payments Europe (according to Art. 6 Para. 1 lit. f GDPR) and serves the execution of the contract (according to Art. 6 Para. 1 lit. b GDPR). Your data will be passed on to credit agencies and online retailers for this purpose. In addition, your data can be used by amazon pay for interest-based advertising and marketing purposes, provided you have consented to this in your account settings https://www.amazon.de/adprefs. We have no influence on this process and only receive the result of whether the payment was made or rejected.

You can find more information on objection and removal options with regard to Amazon Payments Europe at: https://pay.amazon.de/help/201212490.

Your data will be stored by us until the payment has been processed. This includes the time it takes to process refunds, claims management and fraud prevention.

8) Use of Social Media: Videos

Use of Youtube videos This website uses the Youtube embedding function to display and play videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") .

The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider "Youtube" uses cookies to collect information about user behavior. According to information from "Youtube", these are used, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or the needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US.

Regardless of whether the embedded videos are played back, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations without our influence.

Further information on data protection at "YouTube" can be found in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

9) Online-Marketing

9.1 Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, which are text files that are stored on your computer and enable an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This can also lead to a transmission to the servers of Google LLC. come in the US.

Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.

The processing of data described is carried out in accordance with Article 6 (1) (f) GDPR for the purpose of targeting the user with advertising by third-party advertisers, whose ads are displayed on this website on the basis of the evaluated user behavior. This processing also serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party advertising content for a fee.

You can find more information about Google's data protection regulations at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by preventing them by setting your browser software accordingly, or you can download and install the browser plug-in available under the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

9.2 Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are pursuing the goal of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in the tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your Internet browser under the keyword "User settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can find more information about Google's data protection regulations at the following Internet address: https://policies.google.com/technologies/partner-sites

You can permanently deactivate cookies for advertising preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

9.3 Use of Google Analytics

We use Google Analytics to analyze website usage. The data obtained from this is used to optimize our website and advertising measures.

Google Analytics is a web analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, United States) is operated and provided. Google processes the website usage data on our behalf and contractually undertakes to take measures to ensure the confidentiality of the processed data.

During your visit to the website, the following data, among others, is recorded:

Pages viewed
Orders including the turnover and the ordered products
The achievement of "website goals" (e.g. contact requests, button clicks, shopping cart tracking and newsletter subscriptions)
Your Behavior on the Sites (e.g. length of stay, clicks, scrolling behavior)
Your approximate location (country and city)
Your IP address (in abbreviated form so that no clear assignment is possible)
Technical information such as browser, Internet provider, end device and screen resolution
Source of your visit (i.e. via which website or via which advertising medium you came to us)

This data is transmitted to Google servers in the USA. We would like to point out that the same level of protection as within the EU cannot be guaranteed in the USA under data protection law.

Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID with which you can be recognized on future website visits.

The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remain stored in aggregate form indefinitely.

If you do not agree to the recording, you can do this with the one-time installation of the Browser add-ons to disable Google Analytics stop or by rejecting the cookies via our cookie settings dialog.

9.4 Use of Bing Ads (Microsoft Ads)

On our website, Bing Ads technologies are used to collect and store data from which user profiles are created using pseudonyms. This is a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service enables us to track the activities of users on our website when they have reached our website via ads from Bing Ads. If you reach our website via such an advertisement, a cookie will be placed on your computer. A Bing UET tag is integrated on our website. This is a piece of code that, in conjunction with the cookie, is used to store some non-personal information about how the website is used. This includes, among other things, the length of stay on the website, which areas of the website were accessed and which advertisement the user used to access the website. Information about your identity is not recorded.

The information collected is transferred to Microsoft servers in the USA and stored there for a maximum of 180 days. You can prevent the collection of the data generated by the cookie and related to your use of the website and the processing of this data by deactivating the setting of cookies. This may limit the functionality of the website.

In addition, Microsoft may be able to track your usage behavior across several of your electronic devices through so-called cross-device tracking and is thus able to display personalized advertising on or in Microsoft websites and apps. You can see this behavior at http://choice.microsoft.com/de-de/opt-out deactivate.

For more information about Bing's analytics services, visit the Bing Ads website ( https://help.bingads.microsoft.com/#apex/3/de/53056/2 ). You can find more information on data protection at Microsoft and Bing in the data protection regulations of Microsoft ( https://privacy.microsoft.com/de-de/privacystatement).

10) Retargeting/ remarketing/ referral advertising

Google Ads Remarketing Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6 (1) (f) GDPR. Any further data processing will only take place if you have given your consent to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads that you see on the web regard. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can permanently deactivate the setting of cookies for advertising preferences by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/ Alternatively, you can find out more about the setting of cookies and make settings for this from the Digital Advertising Alliance at the Internet address www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

Further information and the data protection regulations regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/

11) Tools and Miscellaneous

Google Web Fonts: This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.

For this purpose, the browser you are using must connect to the Google servers. This can also result in the transmission of personal data to the servers of Google LLC. come in the US. In this way, Google becomes aware that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offering. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. If your browser does not support web fonts, a standard font will be used by your computer.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

12) Listing of Recipients of your personal data

You can find a list of the data recipients who process your personal data under the instructions from the responsible bodies below. This list can be changed if necessary.

COMPANY – SERVICE

GoDaddy Inc.| USA - Website Hosting

Shopify International Limited | Ireland - Payment Processes, Website Development

Easybill GmbH | Germany - Accounting, Payment Processes

Klarna | Sweden - Payment Processes

DHL | Germany - Product Delivery

PayPal | USA - Payment Service

Apple Pay, Google Pay | USA - Mobile Payment

Facebook (WhatsApp, Instagram) | USA - Social Media Interaction, Marketing

Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 | Ireland - Social Media Interaction

Google | USA - Social Media Interaction

Google Analytics | USA - Analytics

Google Ads | USA - Marketing

Google Tag Manager | USA - Marketing, Analytics, Tag Manager

Poptin Ltd | USA - Email Marketing Services, Form builder

Omnisend, LLC | - Email Marketing Services

Bing (Microsoft Corporation) | US – Social Media Interaction

13) Rights of the data subject

13.1 The applicable data protection law grants you comprehensive data subject rights (rights to information and intervention) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

Right to information in accordance with Art. 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data was or will be disclosed, the planned Storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if they were not collected from you by us, Existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing on you, as well as your right to information about the guarantees under Art. 46 GDPR when your data is forwarded to third countries;
Right to rectification in accordance with Art. 16 GDPR: You have the right to immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored by us;
Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you contest, is checked, if you refuse to delete your data because of inadmissible data processing and instead Request restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation, as long as it is not yet clear whether our legitimate reasons prevail;
Right to information according to Art. 19 DSGVO: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, he is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or Restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
Right to data transferability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible, insofar as this is technically feasible;
Right to revoke granted consent in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation;
Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have - without prejudice to any other administrative or judicial remedy - the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement.

13.2 Right to object

If, as part of a balancing of interests, we process your personal data on the basis of our overriding legitimate interest, you have the right at any time to object to this processing for reasons that arise from your particular situation with effect for the future.

If you exercise your right to object, we will stop processing the data concerned. However, further processing remains reserved if we can demonstrate compelling legitimate grounds for processing that outweigh your interests, fundamental rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If your personal data is processed by us in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising. You can exercise the objection as described above.

If you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED FOR DIRECT MARKETING PURPOSES.

14) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - also based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of an express consent in accordance with Article 6 Paragraph 1 lit. a GDPR, this data is stored until the person concerned revokes his consent.

If there are statutory retention periods for data that are processed within the framework of legal or similar obligations on the basis of Article 6 (1) (b) GDPR, this data will be routinely deleted after the retention period has expired, provided that it is no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage.

When personal data is processed on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object under Article 21 (1) GDPR, unless we can provide compelling reasons worthy of protection for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 lit. f GDPR, this data is stored until the data subject exercises his right of objection under Article 21 Paragraph 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.